Your customer is the consumer of your 3 "Wh" (Why?, Who?, What?). They support you with their money, time, attention, word of mouth, and they teach you, make you better, and sometimes fight with you or sue you.
Yet, delighting the customer is one of the biggest goals of the business, if not the biggest one. Building the company around the idea of providing the maximum value to your customers is a real challenge. This should be incorporated deeply into the company's DNA.
We laid out some best practices and approaches how to serve your customers better.